I'm an experienced fashion designer with more than a decade of industry experience spanning Concept Design, Sport Bra Innovation and Cut & Sew Knits. I came of age when the mall still held real cultural weight — not simply as a place to shop, but as a barometer of how women interpreted trends and shaped their personal style. That perspective naturally led me to work for major retail brands, where design is measured not only by its creative ambition, but by its ability to function in the marketplace and in women’s everyday lives. Throughout my career at Ann Taylor, Armani Exchange, Gap, and Victoria’s Secret/PINK, I focused on developing product that balanced brand heritage with aspiration.

I left the West Coast for New York and studied at Parsons The New School for Design. I’ve been bi-coastal my whole life but Northern California is still very much a part of me. I grew up in the Silicon Valley, where technology and social media shape how the world sees and shares everything. It taught me to communicate content and understand how style and culture move together.

I work across the full design process, taking ideas from early concept to production-ready product while maintaining a clear creative vision and strong technical execution. I adapt quickly to changing priorities and market shifts, with a consistent focus on delivering design that feels relevant, intentional, and commercially sound.

Outside the design process, I’m constantly inspired by music, film, traveling, shopping, and the cultural shifts that influence how people live and express themselves — the same forces that keep my work curious, observant, and connected to the real world.

- Bri x